Celebrity interest has dominated our society. People can now upload videos to audition for reality TV shows such as Food Network Star or Project Runway so that they can promote their skills and show executives that they have what it takes.
But now the question is “Can it also be used for starting a business or showing future employers your portfolio?”
Of course it can. I’m pretty sure you all know that already. The New York Times has covered an excellent piece on it here.
Social media has opened up new doors for communicating with a wider audience. You can snap pictures of your work and now be able to send it to a company in Europe and Asia within a few minutes. The distance barriers are slowly being torn down as technology makes it easier to reach out to others whom we normally wouldn’t be able to reach.
Social networking in the twenty-first century has enabled people to become their own marketing team. They can choose what platforms to promote their skills and how they want to go about it. In a sense, the “everyday person” can now have a chance to bask in fame.
I have invited Kara Schultz, an entertainment reporter and now the Legacy Records New Digital Release Coordinator at Sony Music Entertainment to speak on the issue of social media, fame, and the everyday person.
Please watch her demo reel below to see her work.
According to David Giles’ book Illusions of Immortality: A Psychology of Fame and Celebrity, fame has been ingrained into our lives from the beginning of socialization in childhood. Those who received attention and praise had positive self-esteem and more motivation to pursue their goals.
From an early age, we are taught the benefits of fame. In this case, social media has now become a platform for the everyday person to jump start their career. The great thing is that regardless of your background (e.g. fashion, business, communications or health), social media can help you develop relationships with a network of professionals.
After graduating from nursing school, you might be looking for work with children. Your brother’s girlfriend’s sister might be a nursing executive looking to hire a pediatric nurse.
Kara and I discussed the applications of social media and fame to the “everyday” person. With the rise of tools such as Youtube, Twitter, and other networking media, the lines between fame and the common person has been blurred.
Watch our interview as we expand on the pros and cons of social media and the desire for fame.
As Kara had stated, “You have to be your marketing and promotion team. You don’t have to be famous to promote yourself.”
Putting up your resume and skills on your personal website or LinkedIn has been an effective way to make that small step to showcase your skills. More people are trying to attain jobs in a competitive environment so any chance you can get to make yourself stand out is a good thing.
As daunting as it sounds to get out there and face criticism from the outside world, everyone goes through it even celebrities.
“They’re [celebrities] just like you and me. They might have a little bit more money in their pockets than us, but no big deal,” said Kara.
The words also hold true as we discussed how the negatives of social media for celebrities reflect the same backlash that everyday people face. If a celebrity posts an inappropriate picture or writes something derogatory, the media will catch on to it in an instant. The same could be said for those who do not show discretion when posting pictures on Facebook or trash their employer online. These little things could make or break opportunities from future employers or clients. These people have also covered a few disadvantages to social media.
To summarize everything. Be wise of what you put out there. Have fun showcasing your creativity and skills. But most importantly, don’t be afraid to put yourself out there.
As Kara had stated, “You never know who’ll be watching.”